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Ethio Telecom Launches Cloud-Based Business Automation Platform for SMEs

Ethio Telecom has unveiled Zoorya, a cloud-based business automation solution designed to help enterprises streamline operations, digitize transactions, and enhance decision-making.

Developed by ETTA Solutions and hosted on Ethio Telecom’s TeleCloud infrastructure, Zoorya integrates enterprise resource planning (ERP), point-of-sale (POS), and cash register functionalities into a unified platform. The solution is tailored for businesses in hospitality, retail, import/export, and manufacturing sectors.

The initiative is backed by strategic partners Dashen Bank and ETTA Solutions. Ethio Telecom’s widely used Telebirr mobile payment platform—boasting over 54 million users—is fully integrated into Zoorya, enabling secure, contactless transactions and advancing Ethiopia’s push toward a cashless economy. Telebirr will also lead merchant outreach and solution distribution.

Dashen Bank plays a key financing role, offering a ‘buy now, pay later’ model to help service providers acquire the necessary hardware. It will also integrate Zoorya into its digital payment services and facilitate access to foreign currency for equipment importation.

The partners aim to onboard over 10,000 merchants within the next two years, positioning Zoorya as a critical tool for modernizing Ethiopia’s small and medium business landscape.

Source: CIO Intelligent | July 2025