The Telecel Ghana Foundation, in partnership with Wan-Hive Ghana, has trained over 230 women in the agribusiness value chain in the Bono Region, equipping them with essential digital and financial skills to grow their businesses. The two-day workshop in Sunyani targeted farmers, processors, traders and foodstuff retailers, with sessions focused on online marketing, social media use, business visibility and sound financial practices to support sustainable agribusiness operations.
Among the beneficiaries was Francisca Asiedu, founder of Eco Harvest Farm & Hub, a 25-acre agribusiness enterprise in the Bono Region. From an initial four acres, her venture has expanded into crop production, livestock and food processing, with plans for further diversification and export. She noted that the training has enhanced her ability to market her business digitally, reach customers beyond the region and support others along the agribusiness value chain.
Participants were also trained to use Telecel Cash for safer transactions and record-keeping, and received SIM cards with data, voice and SMS to immediately apply the skills acquired. According to Telecel Foundation’s Head of Sustainability and External Communications, Rita Agyeiwaa Rockson, empowering women with digital and financial tools is key to strengthening livelihoods, improving food security and expanding market access, particularly in a region that serves as a major food basket for Ghana.
Source: Citinewsroom
