MTN Group and Safaricom have been ranked among the world’s top 10 strongest telecom brands, according to a recent report by Brand Finance. Safaricom placed fifth with a Brand Strength Index (BSI) score of 88, while MTN Group ranked sixth with a score of 87.3, with both earning AAA brand strength ratings.
The rankings reflect strong consumer trust, reliability, and loyalty built through consistent investment in network infrastructure, digital services, and customer experience. Safaricom’s leadership in Kenya and its mobile money platform, M-Pesa, along with expansion into Ethiopia, have reinforced its regional brand strength. MTN Group’s extensive footprint serving over 300 million subscribers across Africa and the Middle East, combined with growing digital and fintech services, has strengthened its consumer perception.
Analysts note that these rankings demonstrate the growing influence and relevance of African telecom brands in the global market. Other African operators, such as Vodacom and Orange, also maintain strong global brand presence, highlighting the continent’s expanding role in the digital economy.
Source: techafricanews.com
