MTN Ghana, in partnership with Emirates Airlines, awarded a loyal customer a complimentary return ticket to Dubai in a special reward drawn from its Closed User Group Offer (CUGO), reinforcing the company’s commitment to delivering value beyond connectivity.
The initiative recognised clients on the uptake of the Emirates CUGO travel platform, which allows MTN customers to access exclusive flight booking benefits and discounts of up to 12 percent on selected economy, business and first-class fares.
At the presentation ceremony, Sandra Oduro Antwi, Senior Specialist, High Value Segment – Marketing at MTN Ghana, said that the collaboration with Emirates reflected MTN’s evolution from a conventional telecom provider to a lifestyle enabler.
“Connectivity is not just about networks. It is about connecting people to opportunity, convenience and experiences that enrich their lives,” she said. She explained that the Emirates CUGO portal was built to make international travel more accessible by eliminating complexity and hidden conditions in the booking process.
The complimentary ticket was randomly awarded to an eligible customer who had travelled using the CUGO platform during the qualifying period.
Speaking to BusinessGhana, Ms. Oduro Antwi said the partnership had been delivering value for nearly a decade and continued to provide MTN customers with travel discounts and periodic rewards. She explained that, in addition to the complimentary ticket sponsored by Emirates, MTN ensured the winner would remain connected during his trip by activating roaming on his eSIM-enabled device. He also received high-value MTN souvenirs for use during his travels.
“We want our customers to think of MTN not only for services but as a gateway to lifestyle benefits. We are building an ecosystem where customers receive real value beyond connectivity,” she said, encouraging customers to use the CUGO platform to unlock even more benefits and discounts as partnerships expand.
Representing Emirates Airlines, Mr Cecil Tenkorang, Sales Manager for Ghana and Ivory Coast, congratulated the winner and affirmed the airline’s pride in working with MTN Ghana. He noted that Emirates had connected Ghana to its global network of more than 150 destinations across six continents, offering travellers unparalleled service and seamless connections worldwide.
The lucky winner, Mr Kwame Kwakye, a businessman and long-standing MTN customer, expressed deep appreciation for the award. He recounted his long loyalty to MTN, dating back to the early 2000s when SIM cards were harder to obtain and network coverage was less reliable. Over the years, he said, MTN’s improvements in voice, data and broadband services had kept him connected and satisfied.
“As a loyal customer, this recognition means a lot. MTN has been part of my journey from the early days of connectivity to now enjoying high-speed services and seamless roaming. I have no intention of leaving the network,” he said. He also suggested that future collaborations could explore additional travel-related benefits such as hotel discounts to enhance the customer experience further
Source : www.businessghana.com
